Mark Zuckerberg

Mark Zuckerberg Concealed His Kids’ Faces on Instagram. Should You?

“When Mark Zuckerberg shared a photo on Instagram of his family on July 4, two things stuck out: the billionaire CEO wore a striped souvenir cowboy hat, and the faces of his children were replaced with happy face emojis,” said a source.

“Meta, Instagram’s parent company, has long been scrutinized over how it handles user privacy and for the way its algorithms can be used to lead young users down potentially harmful rabbit holes,” the source added.

“For years, celebrities from Kristen Bell and Gigi Hadid to Chris Pratt and Orlando Bloom have been blurring images or using emojis to help protect their kids’ privacy on social media. Zuckerberg, too, had previously posted pictures of the back of his daughters’ heads and their side profiles rather than showing their entire faces,” the source continued.

Meta CEO Mark Zuckerberg with his family on July 4 2023
Meta CEO Mark Zuckerberg with his family on July 4 2023. | From zuck/Instagram

“By modeling for us that he was careful not to share his family’s location or childrens’ identities, he may be communicating that it is the end users’ responsibility to protect themselves online,” said Alexandra Hamlet, a New York City-based psychologist who closely follows the impact of social media on young users.

“Every time you post about your kids, you are chipping away at allowing them to tell their own stories about who they are and who they want to become,” said Leah Plunkett, author of “Sharenthood” and associate dean of learning experience and innovation (LXI) at Harvard Law School.

Noticeably, Zuckerberg did not obscure the face of his infant daughter, which might suggest less concern with the risks for a baby’s face than a young child. However, Plunkett said artificial intelligence technology can be used to trace a face’s changes over time and may still be able to later connect any child, even a baby, to an image of them when older.

Plunkett believes social media companies can do more, such as offering a setting that automatically blurs kids’ faces or prevents any picture with a child from being used for marketing or advertising purposes.

“It’s not just parents – grandparents, coaches, teachers and other trusted adults should also keep kids out of photos and videos to protect their privacy, safety, future and current opportunities, and their ability to figure out their own story about themselves and for themselves,” Plunkett added.

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