Puma and Swarovski Unite for Sparkling Speedcat Sneakers Adorned With Over 5,000 Crystals
Global sportswear giant Puma has teamed up once again with luxury crystal maker Swarovski, unveiling a dazzling version of its popular Speedcat sneakers embellished with more than 5,300 individual crystals.
The limited-edition Swarovski x Puma Speedcat marks the brands’ most eye-catching collaboration to date. The Speedcat, already a fashion favourite spotted on city streets and worn by celebrities such as Dua Lipa and Rosé, gets a luxurious makeover that blurs the lines between sportswear and high fashion.
This release follows Puma’s earlier collaboration with Swarovski on its classic Suede silhouette, but the new design takes opulence to another level. Each pair glitters with thousands of precisely placed crystals across the shoe’s sleek racing-inspired profile, making it one of the most striking reimaginings of a sports shoe in recent memory.
The partnership reflects a broader trend in fashion, as athletic and streetwear brands continue to merge with high-end luxury houses. In recent years, names like New Balance, Jordan, and Converse have embraced similar transformations, enlisting luxury collaborators to give their signature designs a premium twist.
The Swarovski x Puma Speedcat officially launched on October 24, available through Swarovski’s online store and selected physical outlets, retailing at $680.
With its shimmering design and bold crossover appeal, the latest collaboration underscores Puma’s growing influence in the evolving space where sport, fashion, and luxury meet.
