Rick Ross

Rick Ross Unveils $130K Diamond Prize for Car Show Winners, Says: ‘You Ain’t Never Seen Nothing Like This’

Rick Ross has given fans a glimpse of the stunning prize for the winners of his upcoming car show, revealing an extravagant and unprecedented reward.

In a video posted online on Saturday (May 25), the MMG (Maybach Music Group) mogul showcased a 37-carat VVS diamond car key valued at $130,000, which will be awarded to winners at his automobile event later this week.

“The car show is just a few days away. It’s time to show the winners what you’ll receive. It’s never been done like this,” Ross said while sitting beside a jeweler on a yacht. “I got the number one jeweler in the city, Vobara, here with me. We’re doing this for the streets. You see that? […] Real stones. We’re putting our money where our mouth is. This is something that’s never been done.”

Ross’ third annual car show will be held on Saturday (June 1) at his expansive Promise Land estate in Fayetteville, Georgia.

Last year, Ross awarded winners with equally luxurious jewelry. He claimed to have spent around $300,000 on jewelry for the winners and shared some of the Rolls-Royce-inspired pieces online.

“This is the first time we’re revealing what it looks like to be a winner at the Rick Ross car show,” he said in an Instagram video last year. “This is heavyweight. This is over $300,000 in giveaways. The bottom row is for the heavyweights — best car, best bike. The top row — Hustler of the Year and Best Hot Rod.”

For this year’s event, Ross has curated a special VIP package, promising an opulent experience for some attendees, including a stay at his mansion. Detailing the package on Instagram Live in February, he addressed high rollers, calling them the “top sponsors,” and promised an all-inclusive stay at his sprawling estate.

“For my top sponsors, for $100,000, you want to wake up at the car show?” he asked rhetorically. “You want to really show them you’re a boss? Man, you’re sleeping in the Promise Land!”

He added, “$100,000. I’m talking about 24-hour room service. Shit, shower, shave like a boss. $100,000. This is for the biggest bosses only. Car show. June 1st. Bam!”

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