Monster Energy Is Paying $362 Million to Acquire This Key Competitor to Celsius Holdings
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Monster Energy Is Paying $362 Million to Acquire This Key Competitor to Celsius Holdings

Celsius Holdings, known for its calorie-burning energy drinks, has often been dubbed a “baby Monster” in reference to its rival, Monster Beverage. However, with Celsius experiencing significant growth and stock appreciation, Monster is taking notice. In a reactionary move, Monster has announced its acquisition of Vital Pharmaceuticals, the maker of Bang energy drinks. While some…