Lego has unveiled a new range of technology-enabled building blocks known as Smart Bricks, promising to add sound, light and motion-based reactions to traditional play. The announcement, made at the Consumer Electronics Show (CES) 2026 in Las Vegas, marks one of the company’s most significant product shifts in decades. The Danish toy maker says the…
LEGO and Nike are set to continue their growing partnership with a new collaboration centred on one of Nike’s most recognisable silhouettes, the Air Max 95. The joint release, expected next spring, reimagines the classic “Neon” colourway with design elements inspired by the iconic toy brand. The upcoming LEGO x Nike Air Max 95 draws…
LEGO and Nike are stepping into new territory with the launch of a highly anticipated collaboration that blends streetwear culture and creative play. The debut collection includes sneaker-themed LEGO sets and footwear drops designed to captivate both collectors and young fans alike. LEGO Nike Dunk Set Pre-Orders Go Live Leading the lineup is the LEGO…
Lego, the iconic toymaker, announced plans to phase out fossil fuel-based plastics in favour of pricier renewable and recycled materials, as the company reported a significant rise in profits. The Danish company revealed on Wednesday that its profits for the first half of the year surged by 26%, reaching 8.1 billion Danish krone ($1.2 billion),…
