Modelo Especial

Modelo Especial, a Mexican-made beer, has reclaimed the title of the top-selling beer in the United States for the second consecutive month, surpassing Bud Light. According to data from NIQ provided to consulting firm Bump Williams, Modelo Especial secured 8.7% of overall beer sales for the four-week period ending on July 1, surpassing Bud Light’s…

In a significant shift, Modelo Especial, the Mexican lager brewed by Constellation Brands near Mexico City, has emerged as the top-selling beer in May, dethroning Bud Light from its longstanding position. This development further highlights the challenges faced by the Anheuser-Busch brand, particularly after a transgender influencer’s Instagram post featuring a customized Bud Light can…