Snapchat has rolled out a new ad format called Sponsored AI Lenses, offering brands a more immersive way to connect with users through generative artificial intelligence. The feature builds on Snapchat’s existing sponsored lens format but introduces AI-driven experiences powered by the company’s proprietary technology. With this upgrade, users can now take selfies and watch…
Snapchat is rolling out a revamped monetisation program aimed at rewarding creators across its Stories and Spotlight platforms. This move consolidates previously separate programs, aligning monetisation opportunities for both formats. Under the new system, creators will earn revenue from ads displayed within eligible Stories and Spotlight posts, marking a shift that acknowledges Spotlight’s growing popularity….
Warner Bros. has launched a strategic campaign on Snapchat to generate buzz around the highly anticipated release of “Dune: Part Two,” set to debut on March 1, as per details shared with Marketing Dive. Central to the campaign is an augmented reality (AR) lens and custom Cameo stickers designed to run alongside video advertisements for…
Snap Inc, the parent company of Snapchat, has revealed plans to lay off 10% of its staff, impacting around 500 global full-time employees. The tech firm joins the recent trend of major companies implementing workforce reductions at the beginning of the year. The announcement came through a regulatory filing on Monday, with Snap stating that…
Snapchat has introduced a new feature allowing parents to decide whether their teenagers can engage with the app’s “My AI” chatbot, addressing concerns about the tool’s safety for young users. The update in parental oversight tools, part of the broader Family Center additions, enables parents to block their teens from interacting with the My AI…
A California state judge, Lawrence Riff, has ruled that Snap, the parent company of Snapchat, must confront a lawsuit filed by families whose children allegedly used the Snapchat app to purchase fentanyl, a potent opioid. The ruling, issued on Tuesday in Los Angeles County Superior Court, allows a dozen claims to proceed against Snap, with…
Snapchat users were recently taken aback when the platform’s artificial intelligence (AI) chatbot experienced a glitch, posting a live update to its profile and ceasing to respond to messages. The chatbot, known as My AI, is powered by the viral AI chatbot tool ChatGPT, typically offering recommendations, answering queries, and engaging in conversations with users….
I’m very much aware that I have no control over the decisions social media apps and organizations make, but it would have been nice to know that a strange little AI bot was going to show up as a Snapchat friend. I’m not sure about you, but AI scares the living life out of me….
