Swatch chief executive Nick Hayek Jr has defended the company’s latest product launch after large crowds caused disruptions at several stores across the world. The chaos followed the release of Swatch’s collaboration with luxury watchmaker Audemars Piguet, a pocket watch known as the Royal Pop timepiece. Speaking to the BBC, Hayek Jr admitted some stores…
Swiss watchmaker Swatch has apologised and withdrawn an advertising campaign after sparking outrage in China over imagery deemed offensive. The ad, which showed a male model stretching the corners of his eyes, was widely criticised on Chinese social media as echoing a racist gesture historically used to mock people of Asian descent. Hashtags condemning the…
“Oh, they’re probably giving away a watch,” is what one passerby guessed while walking past the line extending around the corner of the Swatch store in Times Square in New York City in the final week of September. But Swatch isn’t giving anything away, in fact, the company is working furiously keep up with demand…
