Tim Cook Bets His Legacy on Augmented Reality
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Tim Cook Bets His Legacy on Augmented Reality

When Tim Cook took over as Apple CEO from Steve Jobs nearly 12 years ago, there were doubts about whether the company had reached its peak. However, under Cook’s leadership, Apple’s market cap has skyrocketed by over 700%, reaching almost $3 trillion. The iPhone business has continued to thrive, driven by innovative features and pricing…

Apple Presents Some Workers With a Choice: Reapply for Your Job or Get Laid Off

Apple Presents Some Workers With a Choice: Reapply for Your Job or Get Laid Off

Things are cooking for Apple CEO Tim Cook. Emerging from a slow fiscal quarter due to slowing tech product demand and a sluggish economy, Apple is continuing to push for cost-cutting measures. The latest: eliminating jobs across its development and preservation teams, the corporate retail division that oversees the maintenance and construction of Apple stores….

Apple CEO Tim Cook’s Visit to China Raises Some Eyebrows

Apple CEO Tim Cook’s Visit to China Raises Some Eyebrows

Apple (AAPL) CEO Tim Cook gave a show of support for China as a market and manufacturing base during a visit to Beijing Saturday, even as trade and tech sector tensions escalate between the United States and the world’s second-largest economy. As reported on CNN, Apple and China had “grown together” over the past three…

Apple CEO, Tim Cook Agrees to a Massive Pay Cut
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Apple CEO, Tim Cook Agrees to a Massive Pay Cut

Apple CEO Tim Cook recommended the company cut his pay this year after shareholders rebelled. As reported by CNN, the world’s largest tech company said it would reduce Cook’s target pay package to $49 million, 40% lower than his target pay for 2022 and about half Cook’s $99.4 million total compensation that he was granted…