Warner Bros. Collaborates with Snapchat for AR Campaign to Promote “Dune: Part Two”

Warner Bros. Collaborates with Snapchat for AR Campaign to Promote “Dune: Part Two”

Warner Bros. has launched a strategic campaign on Snapchat to generate buzz around the highly anticipated release of “Dune: Part Two,” set to debut on March 1, as per details shared with Marketing Dive. Central to the campaign is an augmented reality (AR) lens and custom Cameo stickers designed to run alongside video advertisements for…

Warner Bros. Discovery Reports $1.5 Billion from ‘Barbie’ Despite Quarter Loss

Warner Bros. Discovery Reports $1.5 Billion from ‘Barbie’ Despite Quarter Loss

Warner Bros. Discovery revealed a record-breaking $1.5 billion in revenue generated by the blockbuster movie “Barbie.” Despite this success, the company faced a substantial loss of $417 million for the quarter, surpassing expectations on Wall Street. However, when considering certain adjustments for items like interest, taxes, depreciation, and amortization, the company managed to report a…

‘South Park’ Lawsuit: Warner Bros. Discovery Sues Paramount for $500 Million
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‘South Park’ Lawsuit: Warner Bros. Discovery Sues Paramount for $500 Million

Warner Bros. Discovery filed a lawsuit against Paramount Friday, claiming the rival media company breached its half-billion-dollar exclusivity contract with HBO Max by airing “South Park” on its own streaming platform, Paramount+. HBO Max is a unit of Warner Bros. Discovery, which also owns CNN. Nearly all “South Park” episodes air first on Paramount-owned Comedy…

James Gunn and Peter Safran to Lead DC Films as Co-CEOs
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James Gunn and Peter Safran to Lead DC Films as Co-CEOs

Warner Bros. Discovery has found its new DC leader and it’s none other than James Gunn and producer Peter Safran, as reported by IGN Africa. According to The Hollywood Reporter, WB Discovery has tapped director James Gunn to become co-CEO of DC Studios, a new division at Warner Bros that will replace DC Films and…

Warner Bros. Kills Batgirl Project Despite the Movie Being Almost Ready and Having Spent Over $80 Million

Warner Bros. Kills Batgirl Project Despite the Movie Being Almost Ready and Having Spent Over $80 Million

In what comes as a shocking twist,  Warner Bros. has announced that the studio will no longer be releasing the movie adaptation of the DC Comics character Batgirl. The feature film was intended exclusively for the company’s streaming platform HBO Max, but production was shut down even after already having spent over $80 million. As…