Wendy’s is preparing to shut down a significant number of its U.S. restaurants as the fast-food chain works to reverse declining performance. Interim CEO Ken Cook told investors on Friday that the company expects to close a “mid single-digit percentage” of its roughly 6,000 domestic locations. That estimate places the number of closures between about…
Once known for its upbeat red-haired mascot and “fresh, never frozen” promise, Wendy’s is now facing a harsh reality – the burger chain is struggling to find its footing amid declining sales, executive shakeups, and tough competition from industry giants. Wendy’s stock has plunged by nearly 50% in 2025, and the company is currently without…
Wendy’s has announced plans to close 140 restaurants over the coming months, aiming to replace these locations with new outlets in areas projected to yield stronger business results. CEO Kirk Tanner explained during a recent earnings call that the closures target “outdated and underperforming” locations with financial performance falling “well below the system average.” While…
Wendy’s has launched a strategic move against its rival, McDonald’s, by offering a $1 Frosty to capitalize on the fast-food giant’s notorious issue with broken McFlurry machines. The promotion, which runs until September 30, offers a small-sized Frosty for just $1 and is part of a collaboration with McBroken, a website dedicated to tracking McDonald’s…
Wendy’s is ramping up its efforts to bolster breakfast sales with a $55 million investment in advertising over the next two years, the company revealed in its Q4 2023 earnings report. Newly appointed CEO Kirk Tanner, who assumed the role less than two weeks ago, expressed optimism that the significant advertising push could drive breakfast…
