Wendy's

Wendy’s to Close 140 Underperforming Restaurants, Plans New Openings in Stronger Markets

Wendy’s has announced plans to close 140 restaurants over the coming months, aiming to replace these locations with new outlets in areas projected to yield stronger business results. CEO Kirk Tanner explained during a recent earnings call that the closures target “outdated and underperforming” locations with financial performance falling “well below the system average.” While…

Wendy's

Wendy’s Targets McDonald’s Ice Cream Woes with $1 Frosty Offer

Wendy’s has launched a strategic move against its rival, McDonald’s, by offering a $1 Frosty to capitalize on the fast-food giant’s notorious issue with broken McFlurry machines. The promotion, which runs until September 30, offers a small-sized Frosty for just $1 and is part of a collaboration with McBroken, a website dedicated to tracking McDonald’s…

Wendy's
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Wendy’s to Invest $55M in Breakfast Advertising Campaign

Wendy’s is ramping up its efforts to bolster breakfast sales with a $55 million investment in advertising over the next two years, the company revealed in its Q4 2023 earnings report. Newly appointed CEO Kirk Tanner, who assumed the role less than two weeks ago, expressed optimism that the significant advertising push could drive breakfast…