The Business of Photography Conference 2024

The Fusion of Culture, Art, and Business: Get Ready for the Business of Photography Conference 2024

The Business of Photography Network (BOPnetworks) has announced the eagerly anticipated Business of Photography Conference 2024, set to take place on March 20th, 2024, at The Muson Center, Onikan, Lagos, Nigeria. Organized by Insigna Media Production and spearheaded by Kola Oshalusi, its Founder and Creative Director, the event promises a dynamic exploration of the fusion between culture, art, and business.

Under the theme “Culture Exchange – The Art of Business,” this year’s conference aims to navigate the evolving landscape of the African entertainment industry and the transformative opportunities presented by globalization. Departing from traditional photography conferences, BOP2024 will spotlight Nigerian culture as a valuable export commodity and examine pathways for government support and structured financial investments to drive growth in the photography and cinematography sectors.

The Business of Photography Conference 2024

Kola Oshalusi, the visionary behind the Business of Photography Conference, expressed his excitement for this year’s theme, emphasizing its potential impact on Nigeria’s creative economy.

“The fusion of culture, art, and business is the heartbeat of our conference this year. We believe that photography, with adequate recognition and support, can significantly contribute to our country’s revenue generation,” remarked Oshalusi.

The Business of Photography Conference 2024

The conference agenda includes thought-provoking panel sessions addressing key facets of the photography and cinematography industries. Sessions such as “Exporting Brand Nigeria; Civic Responsibility or Business?” and “The Role of Government and Structured Finance in Fostering Growth in the Creative Economy” will convene industry leaders, policymakers, and financial institutions to discuss critical issues.

Moreover, the conference will delve into gender dynamics within the creative industry through a dedicated session tentatively sponsored by leading organizations, titled “The Gender Role in Building a Robust Photography Ecosystem.” Topics such as cultural appreciation, positive appropriation, and the future of storytelling through smartphone photography will also be explored.

The Business of Photography Conference 2024

In an era where visual storytelling holds increasing sway, the Business of Photography Conference 2024 aims to champion the art form and advocate for the recognition and support necessary to elevate photography into a thriving business sector in Nigeria and across Africa.

For more information and registration details, click here to register or visit their website. For media inquiries, send an email to and follow the social media pages on Instagram and Linkedin for more updates.

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