Google’s New Mobile App Feature Adds Search Links to Third-Party Websites
Google has introduced a new feature in its iPhone app called “page annotations,” which injects search links directly into third-party websites. The feature identifies notable terms, such as names, places, and objects, on a webpage and transforms them into clickable links. Tapping these links opens an overlay window providing additional information via Google’s search engine.
According to Google, the feature aims to help users “quickly get additional context about people, places or things – without leaving the site they’re on.” When activated, the overlay displays a Google knowledge panel offering details drawn from its database. While it promises quick access to information, the feature has sparked concerns about its impact on website autonomy.
Mixed Reactions to the Feature
Critics argue that the annotations represent another example of Google asserting its dominance over the internet by embedding its links and content over third-party material. Although Google allows website owners to opt out of the feature, the process involves filling out a form and can take up to 30 days to take effect.
The announcement comes as Google faces mounting antitrust scrutiny. Recently, the U.S. Department of Justice suggested that the tech giant may need to sell off Chrome to address concerns over its alleged anti-competitive behaviour.
How the Feature Works
Initially, Google described the feature as directing users to its search results page when clicking on annotated links. However, the company later clarified that the annotations open an “app tray” overlay within the same webpage. This ensures users can explore additional context without being redirected away from the original content. The app tray can be closed to return to the webpage.
The technology behind page annotations resembles an ad format Google introduced earlier this year that turns webpage text into sponsored links. Both initiatives highlight Google’s strategy of blending its search tools seamlessly into user experiences, albeit with implications for content creators and website operators.
Industry Concerns Amid Antitrust Pressure
The rollout occurs at a delicate time for Google as regulators worldwide scrutinise its practices. Critics suggest the feature may contribute to anti-competitive behaviour, enabling Google to prioritise its ecosystem while potentially undermining the interests of website owners.
As discussions about Google’s market dominance continue, the page annotations feature underscores the broader debate over balancing innovation with fair competition in the digital economy.
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