Heineken Unveils 45cl Bottle and Exclusive 45 Collection at Lagos Fashion Week 2024
Lagos Fashion Week 2024 showcased the best of Nigerian innovation and style, with Heineken taking centre stage through the launch of its stylish 45cl bottle and the exclusive Heineken 45 Collection. The dual unveiling reflects Heineken’s commitment to shaping culture beyond drinks, blending premium taste with a distinctively Nigerian flair.
The new 45cl bottle, designed with the vibrant, social energy of Nigerian cities in mind, brings a refined edge to any occasion. It’s crafted for ease and sophistication, making it the perfect accessory for nights out with friends, social gatherings, or simply unwinding with a cold Heineken.
Hans Essadi, Managing Director of Nigerian Breweries Plc., spoke to the synergy between Heineken’s ethos and Lagos Fashion Week: “For Heineken, partnering with Lagos Fashion Week reflects creativity, boldness, and the spirit of innovation—values that Heineken holds dear. We’re thrilled to launch our new Heineken 45cl here tonight, a bottle that’s as stylish and iconic as the incredible designs on the runway. Cheers to many more years of creating unforgettable experiences together at Heineken Lagos Fashion Week!”
The 45 Collection, Heineken’s limited edition fashion line, celebrates the unique artistry of Nigeria, showcasing pieces that blend style with culture. Together, the 45cl bottle and the 45 Collection emphasize Heineken’s role in connecting lifestyle with refreshment, transforming each sip into a cultural experience.
Whether savoring a 45cl bottle at a local event or exploring the Heineken 45 Collection’s fashion statements, Nigerians are part of a movement celebrating the country’s energy and creativity. With this launch, Heineken reinforces its commitment to refreshing culture in style, offering a premium blend of elegance and innovation that complements Nigeria’s bold, creative spirit.
