Snapchat to Charge Users for Storing Old Memories, Sparking Backlash
Snapchat will begin charging users who exceed a storage limit for saving old photos and videos on its Memories feature, a move that has drawn criticism from long-time users.
The company announced that those with more than 5GB of saved content will need to pay to keep their archives. While Snapchat has offered free storage since Memories launched in 2016, it now says the change is necessary to continue improving the service.
A spokesperson confirmed that the first tier of paid storage will cost $1.99 (£1.48) per month for 100GB. Users subscribed to Snapchat+ will receive 250GB as part of a $3.99 (£2.96) plan, with higher-priced packages offering even more space.
Snap said most users will not be affected, as “the vast majority” have less than 5GB stored. Those above the threshold will be given 12 months of temporary storage and the option to download their files locally.
The decision has provoked backlash online, with many accusing the platform of unfairly monetising content they had trusted Snapchat to safeguard for nearly a decade. Some users said they now face hefty bills because they had been saving photos and videos for years under the assumption storage would remain free.
In a blog post, Snap acknowledged the frustration, saying, “We know it’s never easy to transition from receiving a service for free to paying for it,” but argued the change was “worth the cost” to ensure future investment in Memories.
Industry analysts suggest the move reflects a broader trend. Drew Benvie, chief executive of consultancy Battenhall, said: “The road to paying for storage on social media is inevitable. In an era where we post less but save more, platforms are evolving to monetise storage.”
Snapchat, which reported more than 900 million monthly active users in April, trails rivals like Instagram and TikTok in overall reach but remains especially popular among younger audiences.
