Apple VR headset - Lifestyle by Swish-68c4536c

Apple’s VR Headset Gets Closer to Actual Reality

Goodbye iPod, hello Eyes Pod. According to a report by Bloomberg’s Mark Gurman, Apple has demonstrated a new Apple-made VR headset to its board. Such a product has been rumored for a while and has reportedly been in development at Apple since 2015. We don’t yet know what it looks like or much about its features. It could be weeks, months, or even a couple years before an Apple headset surfaces, but the takeaway is that the device does indeed seem to exist.

The dip into virtual-reality hardware has been controversial within the company, with pushback and disagreements between Apple brass, including former Apple design chief Jony Ive. The upcoming headset uses both virtual-reality and augmented-reality tech, and while Apple is also expected to announce a pair of AR-only glasses someday, they’re not as far along.

When the headset does come out, it’s likely to shake up the wearable VR ecosystem. Today that space is largely dominated by Meta’s Oculus goggles. Meta has made a big fuss with its metaverse marketing, pitching us on a dazzling cyberpunk future. Still, Meta’s gone all-in on its AR and VR ambitions, all the while hemorrhaging $10 billion on its metaverse efforts.

But when Apple releases a Thing, it’s usually a big deal. And this will be the first truly new Apple iThing since the Apple Watch. It certainly seems to be setting up a showdown between the mega consumer tech companies, with Apple and Meta going head-to-head to entice people to their VR visions. Maybe they can battle it out in Beatsaber.

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