Bay Ice Unveils Osas Ighodaro as the Face of New Luxury Watch Collection
Luxury watch brand Bay Ice has named acclaimed Nigerian actress and entrepreneur Osas Ighodaro as the face of its latest wristwatch collection. Known for its exquisite craftsmanship and dedication to cultural representation, Bay Ice’s collaboration with Ighodaro highlights a fusion of elegance, professionalism, and black excellence.
Ighodaro, a prominent figure in the entertainment industry, was chosen for her multifaceted personality that blends modern elegance with classic sophistication. Her ability to connect with diverse audiences mirrors Bay Ice’s mission to create luxury products that resonate with a broad demographic. By selecting Ighodaro, the brand emphasizes its core values of empowerment, individuality, and cultural pride.
“Osas embodies the essence of what Bay Ice represents—elegance, strength, and sophistication,” the company said. Her impeccable style, both on and off-screen, complements the intricate craftsmanship of Bay Ice’s timepieces, making her the ideal ambassador for the brand.
The partnership is not just about promoting luxury watches, but about celebrating the lifestyle they represent. Bay Ice’s new campaign, featuring Ighodaro, focuses on empowerment, elegance, and cultural pride, reinforcing the brand’s commitment to social responsibility and representation.
This collaboration marks a significant step for Bay Ice as it continues to carve out its place in the luxury market while celebrating black excellence. By aligning with Osas Ighodaro, the brand underscores its vision of combining high-quality craftsmanship with a message of empowerment and representation.
As the campaign unfolds, Bay Ice aims to redefine the narrative of luxury branding, celebrating both beauty and meaningful cultural impact.
