Bud Light Boycott Costs Anheuser-Busch InBev Over $1 Billion in Lost Sales
Anheuser-Busch InBev, the world’s largest brewer, faced a significant setback, potentially losing over $1.4 billion in sales due to a boycott following its brief collaboration with a transgender influencer to promote Bud Light beer. Despite reporting record revenues for 2023, Anheuser-Busch InBev acknowledged that its US business suffered from the fallout of the boycott, with…