ChatGPT Set To Introduce Adverts For Some Users
OpenAI has announced plans to begin displaying adverts on ChatGPT for certain users, marking a major shift in how the popular AI tool is monetised.
The trial phase will initially roll out in the United States and will affect users on the free version of ChatGPT, as well as subscribers to a new lower-cost plan called ChatGPT Go. The Go tier will be available globally and priced at $8 per month, or the equivalent in local currencies.
According to OpenAI, ads will appear after users submit prompts. For instance, a request for travel recommendations in Mexico could trigger holiday-related advertisements. Sample images released by the company show the adverts appearing as banner-style placements at the top of the interface.
OpenAI insists the adverts will not influence ChatGPT’s responses and says user conversations will not be shared with advertisers. The company said it is testing ads to help make its tools accessible to more people while reducing usage limits.
The move comes amid growing debate over the long-term profitability of the artificial intelligence sector. Despite massive investment and user growth, many AI companies are yet to show strong financial returns.
AI expert Henry Ajder said OpenAI’s decision was expected, noting that the company is still operating at a loss.
“OpenAI has grown rapidly but continues to burn through investor funding,” he said. “If it wants to become profitable, it needs revenue streams beyond paid subscriptions. Advertising is a proven model for most software platforms.”
The Financial Times previously reported that OpenAI recorded losses of about $8 billion in the first half of 2025. It also revealed that only around five per cent of ChatGPT’s estimated 800 million users currently pay for a subscription.
In addition to the new Go plan, OpenAI already offers Plus and Pro subscriptions, priced at $20 and $200 per month respectively in the US. ChatGPT Go was first launched in India last year before being expanded to other regions.
OpenAI was originally founded as a non-profit organisation but has increasingly moved towards commercial operations in recent years.
The company is not alone in exploring advertising. In 2025, AI search firm Perplexity appointed a head of advertising and shopping, although the executive later left the company. Meanwhile, Google has denied reports that it plans to introduce ads on its Gemini AI platform in 2026.
OpenAI chief executive Sam Altman had previously criticised online advertising, once describing it as a “last resort,” but the company’s latest move suggests a change in strategy as it seeks sustainable revenue.
