Fayrouz and Beauty Tukura

Fayrouz Unveils ‘Here’s To Taste’ Campaign with Beauty Tukura, Introduces New Look and Apple-Watermelon Flavor

Premium soft drink brand Fayrouz has launched its ‘Here’s to Taste’ campaign, featuring former beauty queen and reality TV star, Beauty Tukura. This initiative celebrates Fayrouz’s refreshed look and its new Apple-Watermelon flavour.

Beauty Tukura, known for winning the Miss Nigeria crown and her appearance on Big Brother Naija, has transitioned into entrepreneurship and philanthropy. Her journey reflects authenticity and inspiration, aligning perfectly with the essence of the Fayrouz campaign.

In the ‘Here’s to Taste’ campaign, Tukura encourages consumers to embrace their true selves and celebrate their unique qualities. Expressing her excitement about the collaboration, she said, “The Fayrouz ‘Here’s to Taste’ campaign resonates with me because it celebrates authenticity and encourages people to confidently embrace who they are without compromise. This aligns with my own values of being genuine and unapologetically true to myself in every aspect of life.”

Fayrouz and Beauty Tukura

Sampson Oloche, Portfolio Manager for Beyond Beer at Nigerian Breweries, commented on the partnership, stating, “We are pleased to partner with Beauty for our ‘Here’s to Taste’ campaign. Her personality resonates deeply with our brand values. Together, we want to empower everyone to find their flavour in life, embrace their authenticity, and enjoy every sip of their journey.”

Fayrouz and Beauty Tukura

The campaign aims to celebrate individuality and the finer things in life, encouraging everyone to raise a glass of Fayrouz to their true selves. With Beauty Tukura at the forefront, the ‘Here’s to Taste’ campaign is a vibrant reminder that the best things in life are both authentic and flavorful. So, Here’s to Taste, and Here’s to You!

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