Fendace, is that a hushed-up designer label that only industry insiders know of? The answer is no. It is, of course, the brainchild of Donatella Versace, Silvia Venturini Fendi and Kim Jones, and, arguably, the pinnacle of fashion collaborations (just don’t call it that). It’s not Fendi x Versace, or Versace x Fendi – it’s simply Fendace. And don’t you forget it.
“It’s a swap rather than a collaboration and, most of all, it is done out of friendship,” says Kim Jones, Artistic Director Fendi Couture and Womenswear. “It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”
Born out of a creative collaboration between three of the industry’s trailblazing designers, the highly anticipated “swap” is set to hit stores tomorrow, and fashion fans are already queuing up (virtually and IRL) to get first dibs. Featuring Fendi by Versace, as well as Versace by Fendi, the collection is already iconic fashion catnip.
First shown in a supermodel-studded secret show during Milan Fashion Week last September, the mood was set when the first Fendace heel hit the perspex runway: it was a sizzling return to the nightclub. “Way 2 Sexy” by Drake, Future and Young Thug blasted while Kate Moss, Amber Valletta, Naomi Campbell, Kirsten McMenamy, Gigi Hadid and co paid homage to the party-dwelling It-girl.
“The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love,” says Donatella Versace.