Maria Sharapova Moves on From Tennis to Earn Millions as a businesswoman: What is Sugarpova?
Following her successful career as an athlete, Maria Sharapova has ventured into the business world by creating her own candy brand called Sugarpova, a candy line that includes chocolates, gummies, gumballs and truffles.
It was introduced in 2013 and all Sugarpova candies are made from natural, non-GMO ingredients. The brand’s products can be found in stores across the country.
Sugarpova is Criticised by Nutritionists
Sugarpova has faced criticism from some nutritionists due to concerns about the potential health impacts of high sugar content in food and drinks, but she defended her business venture.
“It’s understandable,” she told CNBC.
“I don’t know that it’s fair, but I understand the criticism.
“But, the only way to respond to that is that I’m an athlete that knows what is healthy and what is not for my body.
“Being healthy is one of the biggest priorities as a professional athlete. But, on the other hand, I also know that everyone loves sweets including myself.”
Maria Sharapova’s Move into the Business World
The inspiration for Sugarpova stems from various aspects of Sharapova’s life. Her father used to reward her with candy after rigorous practice sessions, leading her to develop a fondness for sweets. This love for candy played a pivotal role in the creation of Sugarpova.
However, the immediate impetus for starting the company came during a turbulent period in Sharapova’s life. She experienced a severe a shoulder injury that jeopardized her tennis career, prompting her to re-evaluate her life’s direction.
This realization served as a wake-up call that her tennis career might not last forever. It instilled doubts about the future, which compelled her to develop a more serious interest in her business acumen.
During her time away from tennis due to injuries and a doping ban, Sharapova pursued studies in management and leadership at Harvard University.
Source: Marca
