Meet the Hotel Brand That Pays For its Staff’s Tattoos
In the cut-throat post-pandemic world of hospitality, getting the best employees makes a world of difference. Now, one hotel group has decided to lure in some of the best talent in the indutry by offering a golden handshake of a free tattoo if they stay with the company for six months.
As reported by CNN, Germany’s Ruby Hotels, which has 16 properties across Europe, is offering new recruits up to €500 ($511) to get a new tattoo, piercing or haircut once they reach six months of employment.
And little over a month since the scheme started in June, applications to work with the brand have already gone up by 25% – despite it being the summer holiday period in Europe.
“Given the shortage of staff in the hotel industry across Europe, this is a very satisfactory result,” Uta Scheurer, Ruby’s vice president of human resources, told CNN.
The campaign is partly an attention grab, she said — but more crucially, it’s to attract the kind of staff they want at their hotels: “Team players who value character, soul and individuality” the company wrote in a statement.
“Ruby wants to encourage its employees to create their individual success story, to show their own personality and also showcase it at work.”
