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When Brands fight for a cause: Adidas & Parley
An organization that genuinely supports a course allows consumers to create a strong affinity and loyalty for their brand. As a consumer, it becomes more imperative for brands to be analyzed not for the profits they stand to make but more of a beacon of hope to their community.When corporations walk the talk, they not…
Grand Canyon National Park Hotels to Close Amid Waterline Failures Ahead of Busy Holiday Weekend
Hotels within Grand Canyon National Park will close, and camping will be restricted due to a critical failure in the park’s water supply system, just before one of the year’s busiest holiday weekends. The U.S. National Park Service announced that all hotels inside the park will shut down starting Thursday night, while camping will be…
China’s Electric Vehicle Boom Turns Into Brutal Price War as Carmakers Fight for Survival
What began as a government-fueled electric vehicle (EV) boom in China has spiraled into a fierce battle for survival, leaving bankrupt startups, suppliers under pressure, and the world’s largest EV market in turmoil. For Li Hongxing, a veteran marketing professional, the dream of riding the EV wave turned into financial ruin. Earlier this year, Li…
Meet the Hotel Brand That Pays For its Staff’s Tattoos
In the cut-throat post-pandemic world of hospitality, getting the best employees makes a world of difference. Now, one hotel group has decided to lure in some of the best talent in the indutry by offering a golden handshake of a free tattoo if they stay with the company for six months. As reported by CNN,…
Confirmation of Anthrax Outbreak in Nigeria
The Federal Ministry of Agriculture and Rural Development (FMARD) has confirmed one case of Anthrax disease in a mixed livestock farm in Niger State. This is the first animal case to be reported in Nigeria since the beginning of the West Africa outbreak in Ghana in June 2023. On 13th July 2023, the sudden deaths…
