Meta Officially Launches Twitter Rival Threads
Meta, the parent company of Facebook, has launched its latest app, Threads, in a direct challenge to Twitter’s real-time conversation space.
The app, which bears many similarities to Twitter in terms of layout and features, aims to provide a platform for real-time conversations and connecting with like-minded people.
Meta CEO Mark Zuckerberg expressed his vision for Threads, stating, “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”
Within hours of its launch, Threads garnered millions of sign-ups, prompting Zuckerberg to share his optimism about its potential growth.
The app’s listing highlights its purpose as a space for communities to discuss various topics and build connections. Messages on Threads will be limited to 500 characters, and it will be available in 100 countries on iOS and Android.
The arrival of Threads adds to the growing list of Twitter rivals, with Meta’s vast resources and substantial audience posing a significant threat to Twitter.
This development comes at a time of increased turmoil for Twitter, following a recent outage and temporary limits on tweet reading.
Twitter owner Elon Musk commented on the launch of Threads, sarcastically remarking, “Thank goodness they’re so sanely run,” in response to reported comments by Meta executives.
Musk has been making changes to Twitter since acquiring the platform, leading to concerns among advertisers and high-profile users.
In an attempt to regain growth, Twitter announced plans to introduce a payment requirement for TweetDeck, a popular tool for managing accounts.
Meanwhile, Twitter itself is expanding its reach into Meta’s domain by adding encrypted messaging and upcoming call features.
The rivalry between Meta and Twitter reflects the personal rivalry between Musk and Zuckerberg. Musk previously tweeted about Threads, expressing his skepticism, while Zuckerberg responded with a challenge.
This rivalry continues to escalate, with both CEOs exchanging playful jabs on social media. Following the launch of Threads, Zuckerberg shared an image of two cartoon Spider-Men pointing at each other, symbolizing the intensified competition between the two companies.
With Meta’s latest app and Twitter’s strategic moves, the battle for dominance in the social media landscape is heating up.
