NCAA and Adidas Originals Footwear Collection: A Fusion of Style and Sports Heritage

As the fall semester commences and the anticipation for college football season reaches its peak, the NCAA and Adidas Originals have teamed up to introduce an exclusive footwear collection that promises to delight fans and students alike. The renowned global sportswear brand is embarking on its maiden voyage into the realm of lifestyle footwear designed exclusively for NCAA partner programs.

Dubbed the “Rivalry Collection,” this collaborative venture seamlessly blends the worlds of fashion and college sports, offering an unprecedented fusion of style and team camaraderie.

Named the “Rivalry Collection,” this footwear line meets students and fans at the intersection of fashion and sports. According to Peter Gellert, Director of Adidas Originals Basketball Footwear, this collaboration is an evolution of Adidas’ ongoing efforts to blend style culture with the energy and tradition of college sports.

“The NCAA x Adidas Originals footwear collection will be available starting Friday, September 1, 2023. These sneakers can be purchased for $110 at adidas.com/us/college and through the Adidas app. Officially licensed colorways for Grambling State, Miami, Nebraska, Texas A&M, and Washington will be on offer.”

The “Rivalry” shoe takes center stage in the NCAA x Adidas Originals footwear lineup. Rooted in the basketball culture of the 1980s, this sneaker boasts a contemporary silhouette coupled with a vintage aesthetic. Its versatile design caters to a variety of settings, from sports arenas to lecture halls.

However, the collection’s true uniqueness lies in its meticulously curated colorways, each representing five distinct NCAA programs. The students and devotees of Grambling State, the University of Miami, the University of Nebraska, Texas A&M, and the University of Washington now have the opportunity to flaunt their school spirit with a fashionable edge.

Jeanne Schneider, Director of NCAA Marketing and Licensing at Adidas, expressed her enthusiasm for providing fans with an innovative means to showcase their team allegiance through these iconic sneakers.

The collaboration between NCAA and Adidas Originals doesn’t conclude with this initial offering. Additional releases are planned for later in the season, aiming to extend the opportunity for an array of colleges and universities to partake in this convergence of fashion and sports.

While this marks Adidas Originals’ inaugural venture into the college sports domain, it undoubtedly won’t be their last. The brand’s commitment to harmonizing style and sports is further underscored by this partnership with the NCAA, signalling a significant milestone in its journey.

Sports enthusiasts and fashion aficionados alike can anticipate forthcoming collections throughout the season, providing an even broader array of institutions the chance to infuse their school pride with trendy kicks.

The NCAA x Adidas Originals footwear collection isn’t simply a line of shoes; it’s an embodiment of sports heritage intertwined with contemporary fashion. Whether you’re an ardent college football supporter or someone who revels in experimenting with the latest fashion trends, this collection presents an avenue to celebrate the resurgence of the college sports season.

With the crowning jewel being the “Rivalry” shoe, this collection empowers fans and students to proudly embrace their college affiliations in style and substance. As the calendar approaches the much-anticipated launch date, mark your calendars and prepare to adorn the colors of your alma mater in a way you’ve never done before.