Netflix Debunks Exit Rumours, Reaffirms Commitment to Nigeria
Streaming giant Netflix has addressed recent speculations suggesting it plans to exit the Nigerian market due to economic challenges and regulatory pressures.
Responding to the claims, Netflix dismissed the rumours, reaffirming its commitment to Nigeria’s creative industry and its local operations. In a statement shared with TechCabal, the company clarified: “We are not exiting Nigeria. We will continue to invest in the country’s stories to delight our members.”
The clarification comes amid widespread reports questioning Netflix’s continued presence in Nigeria. Since its entry into the market in 2016, the platform has played a pivotal role in amplifying Nigerian storytelling, elevating local films, series, and talent to a global audience.
Netflix’s presence in Nigeria has been instrumental in showcasing Nollywood content internationally, opening new opportunities for creators and highlighting the richness of the country’s entertainment industry.
By reiterating its dedication to investing in Nigerian content, Netflix has assured stakeholders and audiences that it remains firmly embedded in the country’s media landscape.
