Guinness Nigeria Partners with Lagos State for First-Ever Lagos Shopping Festival
Guinness Nigeria has partnered with the Lagos State Government to support the inaugural Lagos Shopping Festival, an initiative designed to promote commerce, tourism, and entertainment while boosting economic opportunities for businesses in the region.
The event, spearheaded by Lagos State Governor Babajide Sanwo-Olu, is set to take place from December 23 to 25, 2024, at the Mobolaji Johnson Arena (Onikan Stadium) in Lagos Island. Over the course of three days, the festival aims to create a dynamic mix of trade and culture, attracting both local and international visitors, while showcasing Lagos as a global hub for business and creativity.
Governor Sanwo-Olu commended Guinness Nigeria for its role in supporting the festival, recognising the company’s contribution to Lagos’ economic and cultural growth.
Speaking on the partnership, Girish Sharma, Managing Director of Guinness Nigeria Plc, highlighted the brand’s dedication to initiatives that foster economic development and community engagement. “Our collaboration with the Lagos Shopping Festival reflects our commitment to driving growth, culture, and tourism. Lagos remains the heartbeat of commerce and creativity in Nigeria, and we are proud to be part of this historic event.”
The festival promises a wide array of attractions, including musical performances, fashion shows, food courts, exhibitions, and brand activations. Attendees can look forward to engaging with some of Nigeria’s most recognisable brands under the Guinness Nigeria portfolio, while enjoying unique experiences tailored to celebrate the energy and entrepreneurial spirit of Lagos.
By bringing together local vendors and international brands, the Lagos Shopping Festival is expected to stimulate economic activity, create jobs, and solidify Lagos’ reputation as a prime destination for commerce and tourism.
Guinness Nigeria has invited residents and visitors to experience the festival and stop by its activation stand to enjoy the brand’s rich heritage and innovative offerings.
