Heinz is creating a brand new ketchup bottle made from paper and plans on being the first ever sauce brand to have completely renewable packaging.
In partnership with Pulpex, who also created a paper bottle for whisky brand Johnnie Walker, the condiment company want to make all their packaging recyclable, reusable or compostable by 2025.
Paper bottles will not affect the taste of the ketchup, but boffins are fighting to develop the container so it won’t affect the product’s longevity.
The bottle is made from wood pulp and would be made available alongside the current classic glass and plastic bottles.
Trials are to find out if the paper version will keep the customary ‘tapping’ on the bottom of the bottle which gets the ketchup to dollop onto food.
The company already uses 30 per cent recycled plastic and has uses recyclable caps.
Kraft Heinz CEO Miguel Patricio said: ‘Packaging waste is an industry-wide challenge that we must all do our part to address.
Click the image below to view.