Pepsi Partners Superstar Chlöe Bailey to Reimagine ‘Footloose’ to Celebrate the Return of Pepsi-Cola Soda Shop
Pepsi has announced the return of Pepsi-Cola Soda Shop, a modern take on classic soda shop flavors, with a new limited-edition flavor – Zero Sugar Cream Soda Cola – joining the popular Cream Soda and Black Cherry flavors also returning for a limited time.
To celebrate, Pepsi teamed up with global superstar Chlöe Bailey to remake and reimagine “Footloose,” the classic and iconic title track to the classic 1984 Paramount Pictures film.
Pepsi & Chlöe’s re-imagination of “Footloose” is grounded in the original track but features new instrumental and vocal twists unique to Chlöe’s instantly recognizable R&B/Pop style.
The story behind the track is also brought to life in the music video-style spot – directed by award-winning director Hannah Luxe Davis and choreographed by award-winning industry icon Sean Bankhead – in which Chlöe plays the main character in a modern take on the classic “Footloose” film storyline.
As she steps into a quiet diner in a town that bans self-expression like singing and dancing, Chlöe quickly wins over hesitant patrons and convinces them to let loose and unapologetically share their best moves for the world to see, all with the smooth taste of Pepsi-Cola Soda Shop.
“This collaboration with Pepsi is a dream come true,” said Chlöe. “I’m so excited to partner with such an iconic brand with a rich history in music and follow in the footsteps of so many renowned female artists who have been part of the Pepsi family for decades.
I’m thrilled to have the opportunity to re-create the fun, beloved track, ‘Footloose,’ through my creative lens and I hope everyone finds something to love in this modern take on a classic.”
“Pepsi-Cola Soda Shop is a unique take on the indulgent and nostalgic flavors that harken back to the early days of cola, and we couldn’t be more excited to bring this product back for another year – this time with a delicious Zero Sugar Cream Soda Cola flavor as well,” said Todd Kaplan, Chief Marketing Officer – Pepsi.
“To celebrate this ‘Modern Take on a Classic,’ we thought that Chlöe was the perfect musician to work with to reimagine the iconic classic song ‘Footloose’ with this unapologetically fun music video.
With her unique vocals, energetic dancing and unequaled stage presence, Chlöe is a dynamic musician who took this project to another level – and with the choreography of icon Sean Bankhead, we think this music video is going to have fans – new and old – unapologetically enjoying as they watch and participate on TikTok.”
Pepsi is inviting everyone to cut ‘Footloose’ in the present and celebrate their unapologetic self-expression with their own modern take on the song via a TikTok dance challenge, inspired by summer 2022’s viral “Footloose” TikTok trend.
From October 7th through October 16th, consumers across the nation are encouraged to follow @Pepsi on TikTok and Instagram and share their best dance moves using Chlöe’s reimagined “Footloose” track along with hashtags #PepsiSodaShop #PepsiSweepstakes. Participants will have a chance to win* autographed items from Chlöe, including signed posters and the signed dancing shoes that she wore on the set of the music video, along with other prizes.
BegPepsi & Chlöe’s “Footloose” video will be available for viewing on the Pepsi brand’s YouTube and social channels and will later air during the all-new season of Saturday Night Live, as well as in connection with the broadcast of the iHeartRadio Festival in Las Vegas, where Chlöe is also slated to perform.
The limited-edition Pepsi-Cola Soda Shop in Cream Soda, Black Cherry and Zero Sugar Cream Soda Cola flavors is available at retailers nationwide now.