RB Leipzig Enters New Era with Puma Partnership
RB Leipzig has unveiled a groundbreaking partnership with renowned kit manufacturer Puma, marking a significant shift in their branding strategy.
After a decade-long alliance with Nike, Leipzig has opted for a fresh start with Puma, with the German sportswear giant set to outfit the team starting from the upcoming season. The deal, reportedly valued at €100 million, signals a new chapter in Leipzig’s journey.
The decision to switch to Puma comes as Leipzig seeks to align itself with a manufacturer deeply ingrained in German football culture. Puma’s extensive portfolio already includes partnerships with Bundesliga clubs such as Borussia Mönchengladbach, Heidenheim, and Borussia Dortmund.
Notably, Puma’s association with Borussia Mönchengladbach dates back to their illustrious past, underscoring the brand’s heritage in the sport. Additionally, Puma’s ownership stake in Borussia Dortmund and longstanding kit production for the club further solidifies their presence in the Bundesliga.
Beyond club partnerships, Puma boasts an impressive roster of individual player endorsements, with stars like Marco Reus, Kingsley Coman, Jonas Hofmann, and Kai Havertz donning their iconic boots. Joining this elite lineup is RB Leipzig’s rising talent Xavi Simons, reinforcing Puma’s commitment to nurturing emerging football talent.
The roots of the Puma brand trace back to a historic rift between brothers Rudolf and Adi Dassler, which led to the creation of two iconic sportswear labels: Puma and Adidas. Situated in Herzogenaurach, near Nürnberg, both brands have since become synonymous with excellence in athletic apparel and equipment.
As RB Leipzig embarks on this new venture with Puma, fans eagerly anticipate the unveiling of the club’s fresh kit designs and the promise of a dynamic partnership that embodies innovation and tradition in equal measure.
