Don Jazzy

Reactions as Don Jazzy Uses Portable to Teach Algorithm to Rema, Others

When it comes to the business of music, Don Jazzy remains one of the top Nigerian record label bosses who has proven to know his onions.

The Mavin boss, in a recent interview, talked about the power of social media and how the algorithm has worked in the favour of some artistes.

Using BNXN and controversial singer, Portable, Jazzy explained that despite the former having several successful songs topping the chart, Portable was able to get to a million Instagram followers before him.

According to him, this was because of how Portable utilized social media after Olamide helped him into the limelight.

Jazzy went on to reveal that he uses Portable as an example to his artistes on how to maximize social media. Check out the video below:

Social Media Users React to Don Jazzy’s Video
diaryofakitchenlover: “As a digital expert, no single thing is missing in this analysis.”

la_doosh: “Listen to a business man talk take it or leave it, this man understands the industry and market.”

thisisfecko: “Great analogy!”

stanbnx: “Portable has his own way of remaining relevant, Whether you like it or not he is always everywhere, I’m sure he is going places.”

ucheugo: “In a nutshell, he’s saying don’t be complacent in your trade, thinking that because you’re this and that, people will flock to you. Be hungry and visible; influence belongs to the bold. He’s not saying should start singing like Portable.”

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