Pepsi Amplifies African Cinematic Excellence at 10th AMVCA with Nostalgic and Contemporary Beats

Pepsi, a prominent sponsor of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), once again brought its musical prowess to the forefront, seamlessly blending nostalgia with contemporary vibes at the prestigious event held at the EKO Hotel Convention Centre in Lagos on Saturday.

Celebrating a decade of African cinematic excellence, Pepsi’s involvement aligned perfectly with its commitment to a youthful, vibrant lifestyle through its POV Confam Gbedu Reloaded campaign. The live show was invigorated by an electrifying lineup of artists that paid homage to Africa’s rich musical heritage while showcasing its modern sounds.

Opening the evening, Shaffi Bello and Seyi Sodimu transported the audience back in time with their iconic hit “Love me Jeje.” Legendary artist Awilo Longomba infused the event with his signature Soukous rhythms, while Kcee, known for his “Ojapiano” style, added a burst of contemporary energy. Afrocentric sensation Chike and the soulful Adekunle Gold further elevated the night with their unique musical styles.

Curating the beats was DJ Spinall, Pepsi’s Music DJ ambassador, who had recently returned from Coachella to deliver an unforgettable musical experience.

Pepsi’s deep connection with music extends beyond the AMVCA stage, as highlighted by the launch of its Music Academy Initiative, aimed at nurturing emerging talent across the music ecosystem.

Commenting on Pepsi’s involvement, Segun Ogunleye, General Manager of Marketing at Seven Up Bottling Company (SBC), stated: “The AMVCA, often seen as the ‘African Oscars,’ celebrates African talent and creativity, values that resonate deeply with Pepsi. Through our POV Confam Gbedu Reloaded campaign, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”

The glamorous night saw numerous awards being handed out, with Ademola Adedoyin winning the Supa Komando-sponsored Best Supporting Actor for his role in “Breath of Life,” and James Kalu Omokwe taking home the Best Series (Scripted) award, sponsored by Pepsi. Industry Merit Awards were presented to Madam Idowu Philips (aka Iya Rainbow) and Richard Mofe Damijo (aka RMD).

Nigerian celebrities expressed their excitement and appreciation for the performances, highlighting Pepsi’s significant contribution to Africa’s vibrant music culture. As the curtains closed on another spectacular AMVCA edition, Pepsi reaffirmed its commitment to creating refreshing moments, unforgettable experiences, and uniting generations through the power of music, truly embodying the essence of “The Beat in Afrobeat.”

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