Cam’ron Reveals How $120K ‘It Is What It Is’ Investment Became a $20M Success

Cam’ron recently shared the remarkable story of how his foray into sports media turned a modest investment into a multimillion-dollar deal. Speaking at the Black Enterprise’s 2024 Disruptor Summit, the Dipset MC recounted the origins and growth of his sports talk show, “It Is What It Is.”

Cam’ron detailed the initial stages of his podcast, which he launched in 2023. “I did three or four episodes by myself,” he said. “I actually invited Ma$e to be a guest on the show, and he was like, ‘Yo man, this is really dope — do you want to go half on it?’ And I’m like, ‘Yeah, we can go half, let’s do it.’”

Despite Ma$e’s willingness to contribute financially, Cam’ron continued to fund the project alone. “I probably did four episodes, maybe five, and they offered me a million dollars and I was like, ‘No.’ And then we got to probably 10 episodes and it got up to like three million dollars, and I was like, ‘Oh, we got something here.’”

The turning point came after they had completed 35 episodes. Cam’ron explained that he had invested approximately $127,000 into the show. “When it got to like six million dollars, I was like, ‘Ma$e, it doesn’t make sense to not do the deal.’ And he had a real number in his head. He’s like, ‘Cam, we got to wait,’ so we end up doing a $20 million deal.”

Beyond the business venture, Cam’ron and Ma$e have a long history together, having both risen to prominence in Hip Hop during the same era. In a recent Instagram Live session, Cam’ron revealed that they have recorded an entire album together that remains unreleased. “Me and Ma$e got an album,” he said. “He said we can’t put it out! I don’t know what it’s about. We did six or seven songs. We do the songs and then he says, ‘No.’ I don’t know what Ma$e is saving them for.”

Cam’ron also mentioned that Ma$e has a significant collection of unreleased music. “Ma$e got mad songs. Them shits is hot too. All Ma$e songs is hot,” he added. “I ain’t gonna front, he got some real, real, real good songs. What he’s holding onto them for? I can’t answer that. I don’t know what Ma$e is holding onto these songs for.”

Despite the mystery surrounding Ma$e’s unreleased tracks, Cam’ron expressed his admiration for the music. “I asked him, ‘Could I play them?’ and he told me, ‘No.’ Maybe they just for him to enjoy. I hear them too though, I enjoy them. Trust me, if I could play this shit Ma$e plays for me, I would.”

Through determination and strategic partnerships, Cam’ron’s venture into sports media has proven to be a lucrative success, highlighting his adaptability and business acumen.

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