Reebok and Milk Makeup Launch Collaborative Collection of Footwear & Apparel
Reebok and Milk Makeup have partnered to create a collaborative collection of footwear and apparel, called Equipment Essentials.
As reported on Beauty Packaging, the collection combines Reebok’s expertise in footwear with Milk Makeup’s minimalistic approach to beauty, resulting in wardrobe pieces that embody the playful-yet-functional spirit of both brands.
Vegan and Bold Designs
True to Milk Makeup’s vegan offerings, the sneaker collection was created with 100 percent vegan materials and zero animal byproducts. Each of the five sneakers is designed in a creamy colorway with a red cross-stitch, an element that hints at the intersection of work and play embodied by both brands. The sneakers also include bold accents and geometric patterns.
As for the apparel, the Equipment Essentials line includes two pieces: the Milk Lux Hoodie and the Milk Bodysuit.
Furthermore, the campaign for the collection features real Milk employees.
More About Milk
In 2021, Waldencast Acquisition Corp., a special purpose acquisition company, acquired Obagi and Milk Makeup.
Last year, Milk Makeup LLC named Nilofer Vahora as its new CMO.
