Review of Adekunle Gold – ‘The Life I Chose’ (Performance Video)
The music video for Adekunle Gold’s “The Life I Chose” prioritizes a straightforward performance aesthetic, placing the spotlight firmly on the artist himself and his captivating music.
The video opens with a simple yet striking scene: Adekunle Gold, clad in a black jacket and pants, stands confidently against a brick wall, delivering the song’s opening lines. Throughout the video, he’s joined by a group of dancers who move in synchronized routines, adding another layer of dynamism to the visuals.
While there’s no elaborate narrative at play, the video doesn’t shy away from visual interest. Shifts in the lighting scheme bring bursts of colour to the background, and at times, the focus tightens with a close-up shot of Adekunle Gold directly addressing the viewers through his passionate performance.
The video concludes with a return to simplicity. Adekunle Gold stands alone on stage, delivering the song’s final notes, solidifying the central message: the music and the artist’s connection with it take precedence.
Further Observations:
Genre: The video falls under the umbrella of Afrobeats, characterized by its vibrant energy and rhythmic elements.
Visual Appeal: The strategic use of colour, through the lighting and Adekunle Gold’s attire, contributes to the video’s energetic and positive atmosphere.
Synchronized Movement: The dancers’ well-coordinated routines provide visual counterpoints to Adekunle Gold’s performance, further enhancing the video’s dynamic nature.
Lyrical Connection: Analyzing the song’s lyrics could offer deeper insight into the video’s essence and the message Adekunle Gold intends to convey.
Clean Content: It’s noteworthy that the video steers clear of any explicit content, making it suitable for a wider audience.
Watch the video below.
