In celebration of pop art legend Roy Lichtenstein’s 100th birthday and his impactful contribution to the Art Car program, BMW M Motorsport and Puma have collaborated on a limited-edition clothing collection. The exclusive ensemble draws inspiration from Lichtenstein’s renowned 1977 BMW 320i Turbo racer, a distinctive Art Car that left an indelible mark on the…
Two automotive giants, BMW and Mercedes-Benz, have embarked on their most substantial foray into the electric vehicle (EV) market, aiming to counter the escalating competition from Chinese automakers and catch up with the U.S. powerhouse, Tesla. This significant development unfolded recently during the IAA Mobility motor show held in Munich, Germany, where both companies unveiled…
BMW recently unveiled an exhibit called “The Electric AI Canvas” at Art Basel. An extension of the “The Ultimate AI Masterpiece,” it marks the first time the virtual work is transformed into a physical art experience. Featuring the BMW i5 as a dynamic canvas for generative art, the exhibition includes works by contemporary artists and…
BMW has unveiled the new 5-series sedan, featuring an innovative capability that allows drivers to change lanes simply by looking at the side mirrors. With the optional Highway Assistant system, drivers can travel long distances on major highways without touching the steering wheel or pedals. Unlike similar systems, where the driver has to request or…
