Burger King has been undertaking a brand revitalization effort in recent years, encompassing everything from logo redesign to packaging updates. The next phase in this transformation is remodelling its restaurant locations. Tom Curtis, President of Burger King US & Canada, announced that customers can expect to see changes in Burger King locations starting in 2024….
The iconic tomato, a culinary staple in Indian cuisine, is facing scarcity on fast food menus as Burger King becomes the latest chain to grapple with the consequences of soaring tomato prices in the country. This issue follows in the footsteps of McDonald’s, which recently announced the temporary removal of tomatoes from its burgers due…
When Burger King launched a new marketing campaign late last year with a little jingle to support the Whopper, Tom Curtis was initially skeptical. “You just can’t say ‘Whopper’ four times,” Curtis, Burger’s King’s president in the US and Canada, told CNN, recounting a conversation with the brand’s creative and marketing teams. “There’s got to…
