Puma and Lycra Collaborate to Redefine Activewear with Shapeluxe Collection
Puma, the renowned sports brand, has joined forces with Lycra, a leading high-tech fiber specialist, to unveil the innovative Shapeluxe capsule collection, targeting women seeking personalized comfort and unrestricted movement in activewear. The collection marks a departure from the “one size fits all” approach, embracing individuality and diversity by offering garments designed to accommodate various…