Diageo Launches Trial for Reusable Keg System to Cut Smirnoff’s Carbon Footprint
Diageo is trialling a new reusable keg and bottle dispensing system for Smirnoff vodka in select bars across Ireland, aiming to significantly reduce carbon emissions. The pilot, which will run for six weeks, is expected to cut emissions by more than 50% per litre of vodka dispensed and minimise the need for single-use glass bottles….