Pepsi Renews With Wisconsin Athletics While Increasing NIL Commitment To Wisconsin Athletes
Pepsi-Cola of Madison has renewed its sponsorship with Wisconsin Athletics as an Official Partner of the Wisconsin Badgers through the 2028-29 season. While pouring rights contracts are commonplace in college athletics, what is notable about Pepsi’s continued partnership with Wisconsin is its simultaneous commitment to supporting Badger athletes through name, image and likeness deals. “We’re…