Taylor Swift Wins Apple Music’s 2023 Artist of the Year Title
In a resounding acknowledgement of her musical prowess, Taylor Swift has been named Apple Music’s Artist of the Year for 2023. The 33-year-old singer-songwriter, who has recently made headlines for her romance with NFL star Travis Kelce, clinched the honour after an impressive 65 of her songs secured spots on Apple’s Global Daily Top 100 charts, spanning charts, streams, and concert arenas throughout the year—marking a feat unmatched by any other artist.
Expressing her gratitude, Taylor Swift stated, “I am so honoured to be Apple Music’s Artist of the Year. Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music non-stop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
Apple’s vice president of Apple Music and Beats, Oliver Schusser, emphasized Taylor Swift’s indelible impact on the music industry, not just in the record-breaking year but throughout her illustrious career. He hailed her as a generation-defining artist and a transformative force in the music landscape, predicting that her influence will endure for years to come.
To celebrate Taylor Swift’s achievements, Apple Music will present her with a physical award—a custom silicon wafer suspended between a polished sheet of glass. Additionally, Apple Music is leveraging its platform to highlight the music and moments that characterized Taylor’s ‘The Eras Tour,’ describing it as “an event so culture-engulfing it turned songs from her past into some of the biggest of this year.”
Fans can engage with a range of radio programs dedicated to celebrating Taylor Swift’s two decades of albums, featuring interviews, album collections, and playlists meticulously curated to showcase the singer-songwriter’s journey leading up to this historic year. Taylor Nation, Taylor’s in-house fan account, shared the exciting news on Instagram, proclaiming her as the artist of their lives.
