A top London hotel is hitting guests with a stealth charge that would see a family of four billed £90 for a one-hour swim.
The move by the popular InterContinental at the O2, in Greenwich, is seen as evidence that tourist businesses that suffered during the pandemic are trying to claw back cash.
The pool and spa fee, which applies to new bookings, is £30 per adult and £15 per child for a one-hour swim.
The charge was spotted by Rob Burgess, who is editor of the frequent travel website headforpoints.com, who said: ‘This works out at a shocking £1.50 per minute.
‘This pricing is, frankly, madness. It’s certainly a very impressive pool – I called it “stunning” in my 2016 review – but the pool is the only reason that many people stay here if they don’t need to be at the O2.
‘I can’t believe many families being prepared to pay £90 for a one-hour slot.’
Members of the hotel chain’s Ambassador Programme can take advantage of a £5 per person discount on the pool and spa facilities, but this scheme costs $200 (£158) to join.