Tove Styrke is Sick of the Formula For Streaming Songs
Off the trend of music streaming platforms exerting pressure on the length of songs in a bid to avoid the dreaded ‘kip button,’ Swedish Pop singer, Tove Styrke has confessed that she is fed up with the trend.
“I’m so sick of everything being the exact same formula,” she says.
Meanwhile, 10 years ago, the average length of a UK number one single was 3’42”. Today, it is 3’16”, with songs like Lil Nas X’s Old Town Road and Nathan Sykes’ Wellerman clocking in at under 2 minutes.
“Everything is 2’30”. Everything has a really short intro that grabs your attention. Every vocal is so smooth that it doesn’t bother you at all.
“I wanted to do something different. It’s okay for a song to be 3’30”. Maybe you want to stay in that place a little longer. Maybe I want to have a guitar solo at the end.
“Everything doesn’t have to be so effective and condensed and perfectly manipulated just to fit a preconceived standard.”