Twitter Shares New Insights into Evolving Gaming Discussion in the App
Underlining the growing influence of gaming has as a key pillar of modern online culture, Twitter has published its latest overview of gaming-related discussion via tweet, which adds more scope to that influence and relevance, particularly among younger audiences.
As per Twitter:
“In the first half of 2022, there were approximately 1.5 billion Tweets about gaming – a record half following up on a record year for gaming conversation in 2021. The 36% increase in Tweets about gaming year-over-year was driven by big-time conversations around game releases like Elden Ring, esports leagues like Call of Duty League, VALORANT Champions Tour and Professional Gamers League Counter-Strike: Global Offensive and global gaming events like Xbox Showcase, Playstation’s State of Play and Summer Game Fest.”
As Twitter notes, these numbers put the platform on track to break the record set in 2021 for gaming tweets, with 2.4 billion for the full year.
For further context as to the overall growth of the Twitter gaming discussion, back in 2019, Twitter saw 1.2 billion gaming-related tweets for the entire year.
In terms of specific trends, Twitter has shared insights into some of the key focus elements, including the top countries tweeting about gaming topics.
As you can see, Japan leads the way, with the US and Korea coming in second and third respectively.
Note, too, the rise of India here. If Twitter can gain more traction in the Indian market, that could provide significant growth opportunities for the app – though it is also locked in ongoing disputes with the Indian Government over censorship concerns.
In terms of games, Genshin Impact was the most discussed game via tweet, followed by Wordle on overall mentions.
Source: Social Media Today