Duracell Sues Energizer Over Alleged False Battery Life Claims
Battery maker Duracell has filed a lawsuit against its longtime rival Energizer, accusing the company of misleading consumers with false claims about battery performance in a new advertising campaign. The lawsuit, filed June 13 in a Manhattan federal court, alleges that Energizer falsely asserts its Energizer MAX batteries last 10% longer than Duracell’s Power Boost…
