Artists Often Adjust Their Age For Industry Advantage – Odumodublvck Claims
Nigerian rapper Odumodublvck has suggested that age misrepresentation is more common in the music industry than many realise.
Speaking during a livestream with streamer Enzo, the artist – whose real name is Tochukwu Ojogwu – alleged that several musicians deliberately reduce their age to improve their chances of securing record deals and brand partnerships.
According to him, the practice is largely driven by how investors and labels perceive age when making decisions about talent.
“I am 32 and I don’t bother myself for getting things right at this age,” he said, adding, “A lot of artists reduce their age because of record labels and partnership deals.”
He further explained that younger artists are often seen as more marketable, which can make it harder for older creatives to attract investment.
Odumodublvck’s comments have sparked conversation around industry standards and the pressure artists face to fit into commercially appealing profiles.
