A$AP Rocky Unveils Stylish Collaboration with Rihanna in Fenty Beauty’s Latest Lip Balm Ad
Renowned rapper A$AP Rocky is making waves in the beauty world with his latest collaboration with Fenty Beauty, featuring none other than his partner and “baby mom,” Rihanna. The dynamic duo stars in a captivating ad for Fenty Beauty’s new unisex lip balm, Lux Balm, powered by the vibrant Barbados Cherry and enriched with vitamin E and shea butter.
Released on Thursday (January 4), the ad showcases A$AP Rocky flaunting the Lux Balm while dropping a few rhymes that add a musical flair to the promotional campaign. “Flossy, glossy/Nah bitch this ain’t lip gloss/Lip balm up in my palm/New collab wit my baby mom,” he raps, blending style and rhythm to spotlight the latest beauty offering.
The couple, fresh from a holiday retreat with their two children in snowy Aspen, Colorado, embraced the new year by diving into this exciting project. Paparazzi captured glimpses of A$AP Rocky and Rihanna enjoying Aspen’s winter wonderland with sons RZA and Riot Rose. The fashionable family turned heads in matching gray hoodies and tan boots, with Rocky adding flair in a cow-print fur jacket and metallic pants.
During a shopping spree at the luxury Western-themed store Kemo Sabe, fans praised the couple’s fashion sense and dubbed them the “Duke and Duchess of America,” declaring their children as “royalty.”
Rihanna, known for her Fenty empire, shared her admiration for A$AP Rocky’s parenting skills during a recent interview at the relaunch party of her Fenty x PUMA line. She expressed how seeing him in “dad mode” is a major turn-on, describing him as a patient and loving father. The couple welcomed their first child, RZA Athelston Mayers, in May 2022, followed by the arrival of their second son, Riot Rose Mayers, in August 2023.
As the power couple continues to make headlines, A$AP Rocky hinted at the possibility of a fashion collaboration with Rihanna, leveraging their individual deals with Puma. He humorously emphasized that their best creation so far is their children, jokingly attributing their collaboration to a “ghost designer named God” and the involvement of “beautiful angels.”
