adidas Unveils DON Issue 7 in Striking “Preloved Violet” Gradient
adidas has introduced a fresh colourway of Donovan Mitchell’s latest signature basketball shoe – the DON Issue 7 – featuring a sleek “Preloved Violet” gradient design ahead of the 2025 holiday season.
The new release arrives as Mitchell and the Cleveland Cavaliers gear up for another determined title run in the 2025–26 NBA season. After falling short in the playoffs last year, the All-Star guard is returning with renewed focus – and fresh footwear to match his championship ambitions.
The “Preloved Violet” edition of the DON Issue 7 showcases a smooth gradient upper that transitions through soft, dusky tones. Its design is completed with a black collar, lining, and a shrouded tongue reminiscent of the Converse SHAI 001. The midsole also carries the gradient pattern, giving the sneaker a cohesive, stylish finish.
Expected to appeal to both performance-driven athletes and sneaker enthusiasts, the model has already caught attention within the league – including Sacramento Kings forward Keegan Murray, known for sporting Mitchell’s signature line on the court.
The adidas DON Issue 7 “Preloved Violet” will hit stores during the 2025 holiday season, retailing for $110 in men’s sizes.
